Branding / Design
We’re big on how a brand and logo makes you feel immediately. If you’re not instantly touched (in a good way) then the company has failed in our opinions.
We created a very crude logo design guide with a few suggested iconic images, our mission/vision and general beliefs (AC’s best days lie ahead!), and lots of words we associate with the brand (think: renaissance, community, experience, quality, unity).
We shipped it off to a good friend that’s a crazy talented designer and asked for help. He played Creative Director and his wife played Graphic Designer -- both were excited to dig into the project.
The result blew our minds. We fell in love at first sight with the logo (insert image) and knew it was just right for our brand.